WEBSITE DESIGN & IDENTITY
WRENN POTTERY
A logo refresh and website design overhaul.
Wendy Werstlein is a potter from Floyd, Virginia. Her previous website hadn’t been updated in many years, and no longer reflected her current body of work. I built her a new website using WordPress that utilized gorgeous photographs by Chelsa Yoder to showcase Wendy’s rich glazes and nature-inspired organic forms.
![wrenn-pottery-home-page](https://kimbonner.com/wp-content/uploads/2021/05/wrenn-pottery-home-page.jpg)
![wrenn-pottery-gallery-page](https://kimbonner.com/wp-content/uploads/2021/05/wrenn-pottery-gallery-page.jpg)
LOGO REFRESH
I made Wendy’s logo more readable and modern. Since Wendy’s work features a variety of leaf motifs, I kept the leaf outline and incorporated the W into the shape. I also applied the green color slightly off-center because Wendy’s glazes ebb and flow along the surface of her pots and I wanted to pay tribute to the beauty of imperfection.
PREVIOUS LOGO
![WrennPottery_WhiteLogoWEBetsylogo](https://kimbonner.com/wp-content/uploads/2020/11/WrennPottery_WhiteLogoWEBetsylogo.jpg)
NEW LOGO
![Wrenn Pottery Logo](https://kimbonner.com/wp-content/uploads/2020/11/wrenn-logo-small.jpg)